The brown box has become the primary storefront for brands. Driven by e-commerce, unboxing experiences, and paperization, corrugated and paperboard printing is experiencing its greatest expansion cycle — and FESPA Digital Printing is the meeting point for
Global Trend
The industry has evolved from pure logistics — the "brown box" — to become the primary storefront and touchpoint between brands and their customers. This transformation is driven by new consumption demands and environmental responsibility.
globally in corrugated cardboard — and the growth leader among the Top 10 worldwide, with expansion above 5% per year.
tons of production and shipments — a record volume for Brazil's national corrugated cardboard industry.
What You'll Find
Four forces that are reshaping the fiber packaging market.
The shipping box has become the brand's storefront. Demand for customization and high-quality printing in low volumes has exploded with e-commerce growth.
The replacement of single-use plastics with renewable, recyclable, and biodegradable cellulose fiber solutions is an irreversible movement in ESG agendas.
Well-printed packaging designed to go straight to the shelf, optimizing inventory, replenishment, and conversion at the point of sale.
Cardboard displays, islands, and stands are the new frontier of Trade Marketing: high visual impact, regional customization, and prototyping without setup costs.
FESPA Brasil is the leading digital printing trade fair in Latin America, bringing together manufacturers, distributors, print shops, agencies, and creative professionals in a single platform for business, learning, and innovation.
Since its first edition in Brazil, FESPA has been the definitive meeting point for those shaping the future of printing — where technologies are unveiled for the first time, where partnerships are formed, and where the market plots its next steps.